Launching in 2018 with a ridiculously comfortable blazer.
Trace Fashion is a brand for creatives. For women who want clothes that are both practical and pretty, comfortable and cute. For the locally and socially-minded. For the woman who enjoys fashion, but needs it to fit in with her lifestyle of changing the world and loving others. You know that beauty in your closet? The one you feel so confident in because it's flattering and so comfortable you forget you're even wearing it. Yeah, that one. That's what we're creating.
We started with a passion to use fashion as a way to empower others. To empower the women and men throughout the supply chain, and to empower the women who wear the clothing. We are seriously so stoked about our partnership with Unconditional, a nonprofit focused on empowering, encouraging and equipping women in the sex and adult entertainment industries. Together, we are creating a year-long program to allow women from the industry to hit pause and develop skills and tools to transition into sustainable and financially stable employment.